91
9.Have an open-door policy in every store. Employees can see the managers whenever they are available.
10.Create career development plans for all staff, which would involve consultations with each employee.
Task
1.Work in small groups. Choose six ideas from the Chief Executive’s list which you think would be worth implementing. Note down the reasons for your choices.
Think of three other ideas, which are not on the list, for improving staff motivation and morale.
2.Meet as one group and discuss your ideas, giving reasons for your choices.
3.As one group, try to agree on the six best ideas (from the Chief Executive’s and your own list) which should be put into effect.
92
Contents
1.Unit 1. The manager’s role ………………………….. 1 – 10
2.Unit 2. Company structure ……….. …………………10 – 22
3.Unit 3. Recruitment …………………………………..22 – 31
4.Unit 4. Planning and Strategy ………………………. 31 – 51
5.Unit 5. Decision-making ……………………………. 51 – 61
6.Unit 6. Goal-setting …………………………………. 61 – 69
7.Unit 7. Motivation and performance appraisal ………. 69 – 82
8.Unit 8. Leadership and international business styles … 82 – 91
Sources
1.David Cotton “Keys to Management”, 1997
2.David Cotton, David Falvey, Simon Kent “Market Leader”, 2000
3.Ian MacKenzie “English for Business Studies”, 1999
4.Ian MacKenzie “Management and Marketing”, 1997
5.David Cotton, Sue Robbins “Business Class”, 1997
6.John Morrison Milne “Business Language Practice”, 1994
7.Graham Tullis, Tonya Trappe “New Insights into Business”, 2001
8.В.Д. Рыжков “Менеджмент. Деловой Английский язык”, 2003
9.У. Руделиус и др. “Маркетинг”, 2001
|
|
|
93 |
|
|
Keys to exercises |
|
|
|
||
Unit 1 The manager’s role |
|
|
|||
Language focus |
|
|
|
||
Ex. 1 |
p. 7 |
|
|
|
|
1 |
– allocate resources |
2 – communicate information |
3 – develop subordinates |
||
4 – make decisions 5 – measure performance |
6 – motivate people 7 – perform jobs |
||||
8 |
– set objectives / strategies 9 – supervise subordinates / people |
||||
Ex. 2 |
p. 8 |
|
|
|
|
1 |
– set, communicate |
2 – middle managers 3 – staff |
4 – junior executive |
||
5 |
– work force / staff |
6 – performance 7 – staff 8 – senior executives |
|||
9 |
– colleagues 10 – supervisor 11 – superior |
12 – subordinate 13 – subordinate’s |
|||
14 – managing director 15 – innovations |
|
|
|||
Unit 2 |
Company structure |
|
|
||
Language focus |
|
|
|
||
Ex. 1 |
p. 19 |
|
|
|
|
1 – g 2 – c 3 – l 4 – o 5 – i 6 – p 7 – s 8 – f 9 – m 10 – a 11 – q 12 – n
13 – b |
14 – r |
15 – j 16 – e |
|
Ex. 2 |
p. 19 |
|
|
1 |
– functions |
2 – delegate 3 – innovate 4 – control 5 – autonomy 6 – innovative |
|
7 |
– authorized |
8 – initiative |
|
Unit 3 |
Recruitment |
||
Language focus |
|||
Ex. 1 |
p.27 |
|
|
1 – a 2 – c 3 – a 4 – a 5 – c 6 – a 7 – b 8 – b 9 – b 10 – a 11 – c 12 – b |
|
13 – b |
|
Ex. 2 |
p. 27 |
1 – b 2 – f 3 – e 4 – h 5 – c 6 – g 7 – a 8 – d |
|
Ex. 3 |
p.28 |
1 |
– apprentice 2 – graduate 3 – trainee 4 – traineeship 5 – job rotation program |
6 |
– high flier |
Unit 4 Planning and strategy
Language focus
Ex. 1 p. 38
1 – j 2 – f 3 – h 4 – e 5 – g 6 – a 7 – m 8 – d 9 – c 10 – k 11 – l 12 – i 13 – b
Ex. 2 p. 38
a) 1 – b 2 – a 3 – d 4 – c b) 1 – d 2 – b 3 – a 4 – c
Ex. 3 p. 38
1 – growth rate 2 – product line 3 – resources 4 – productivity 5 – product range 6 – sales revenue 7 – market share 8 – production capacity
|
|
|
|
|
94 |
|
Ex. 5 p. 39 |
|
|
|
|||
1 |
– set up |
2 – innovate |
3 – expertise |
4 – strategy |
5 – are in a rush 6 – trust |
|
7 |
– finance |
8 – underestimate 9 – planning 10 – personnel 11 – segment |
||||
12 |
– marketing costs 13 – drawback |
14 – bring in |
15 – delegate 16 – link-up |
|||
17 |
– rights |
18 – venture |
19 – skills |
|
|
|
Unit 5 Decision-making |
|
|
||||
Language focus |
|
|
|
|||
Ex. 1 p. 54 |
|
|
|
|||
1 – h 2 – i 3 – j 4 – r 5 – n 6 – p 7 – q 8 – m 9 – b 10 – k 11 – s 12 – c
13 – t 14 – l |
15 – d |
16 – e |
17 – f 18 – a 19 – g 20 – o |
|
Ex. 3 p.55 |
|
|
|
|
1 |
– report to |
2 – concentrated on 3 – believe in 4 – resulted in 5 – depends on |
||
6 |
– belong to |
7 – benefit from 8 – contribute to |
||
Ex. 4 p.56 |
|
|
|
|
1 |
– keep / bear 2 – take, making 3 – made 4 – put forward, come 5 – put forward |
|||
6 |
– take 7 – made |
8 – made |
9 – drawn / made 10 – put 11 – reached 12 – take |
|
Ex. 5 p. 56 |
|
|
|
|
1 |
– arisen 2 – rose |
3 – raise |
4 – rise 5 – raising 6 – rise |
|
Ex. 8 make / do p. 57 |
|
|||
1 |
– make an appointment 2 – do a favour 3 – doing research 4 – make an effort |
|||
5 |
– make a decision |
6 – doing better / making progress 7 – doing repairs |
||
8 |
– do business, make money |
9 – made mistakes 10 – make choice |
||
11 |
– make a speech 12 – make a trip 13 – made a complaint 14 – does good |
15 |
– do research / work 16 – made suggestion 17 – money, make 18 – plans, made |
Unit 6 Goal-setting |
|
Language focus |
|
Ex. 1 p. 65 |
|
1 – l 2 – h 3 – n 4 - b 5 – o 6 – g 7 – p 8 – a 9 – m 10 – e 11 – c 12 – i
13 – k |
14 – j 15 – d |
16 – f |
|
|
|
||
Ex. 2 |
p.65 |
|
|
|
|
||
1 |
– performance 2 – progress |
3 – achieving 4 – report 5 – feedback 6 – objective |
|||||
7 |
– role |
8 – stage 9 – reach |
10 – view |
|
|
||
Ex. 3 |
p.65 |
|
|
|
|
||
emphasis |
– stress; |
features |
– aspects; expensive – costly; costs |
– expenses; |
|||
defects – deficiency; |
getting rid of – scrapping; |
warranty – guarantee; |
goodwill – |
||||
loyalty; |
current – present; installing – setting up; |
resenting – disliking; |
|
||||
lifetime – permanent; |
to attain – to achieve. |
|
|
||||
Unit 7 Motivation and performance appraisal Motivation
Language focus
Ex. 1 p. 72
1 – f 2 – m 3 – d 4 – g 5 – n 6 – l 7 – k 8 – c 9 – j 10 – a 11 – e 12 – b 13 – i 14 – h
|
|
95 |
Ex.2 p.73 |
|
|
1 |
– inconclusive 2 – dissatisfied |
3 – irresponsible 4 – unpopular 5 – disrespectful |
6 |
– insecured 7 – anti / unsocial |
8 – inefficient |
Performance appraisal
Language focus
Ex. 1 p.75
1 – p 2 – j 3 – h 4 – c 5 – f 6 – k 7 – n 8 – a 9 – l 10 – o 11 – q 12 – i 13 – m 14 – g 15 – d 16 – b 17 – e
Unit 8 Leadership and international business styles
Language focus
Ex. 1 p. 83
1 – d 2 – f 3 – g 4 – j 5 – l 6 – i 7 – k 8 – m 9 – b 10 – c 11 – e 12 – h 13 – a
Ex. 5 p. 85
a – 5 b – 3 c – 8 d – 4 e – 1 f – 9 g – 7 h – 2 i – 6