organization is the open system which is actively interacting with environment. It exists in society, thanks to society, using the resources belonging to society that in turn demands forming of the harmonious relations between part which the organization, and whole is. Corporate social responsibility can become that principle of existence of the organizations which shall be able to remove contradictions between modern economy and morals, business and the person."Making Good Business Sense" report, Lord Richard Holm and Phil Watts, uses the following definition for CSR:
"Corporate social responsibility is a constant commitment of business to run business on bases of ethics and to make the contribution to economic development, at the same time improving quality of life of the workers and their families, as well as societies as a whole".paper of the European Union defines corporate responsibility as "the concept within which the companies on a voluntary basis integrate social and ecological policy into business of operation and their relationship with all circle, the organizations connected with the company and people". Such approach is accepted by the majority of the countries of the European Union.we can see, for today there is no uniform approach to definition of corporate social responsibility. However all presented points of view are uniform in one: corporate social responsibility is responsibility of the company before all people and the organizations which it faces in the course of activity, and before society as a whole. And researchers include all associations of businessmen here:
· responsibility of the company in relationship with partners,
· responsible policy concerning workers,
· ecological responsibility,
· responsibility
of the company before society as a whole
Summing up the results, there is a wish to allocate especially prospects of development of model of social partnership. Soon, obviously, it is necessary to expect improvement of structure of system of the tripartite social and labor relations - workers, employers; contents of interaction of subjects of social partnership; development of existing functions and their distribution out of limits of the sphere of labor relations.is a process of social partnership though slowly, but develops that, undoubtedly, has a positive effect. In the international understanding corporate social responsibility of CSR is treated as a voluntary contribution of business to society development in the social, economic and ecological spheres, connected directly with primary activity of the company and beyond the minimum defined by the law.significant questions stand long ago in public attention center therefore the companies try to behave in process of forces well, without stepping on sick callosities to public opinion. Social, charity of the company can be the additional positive characteristic at relationship with the government and financial institutions, with partners, promotes setting of new communications.
In the right of
each company and corporation on the to treat approach of corporate
responsibility. After all there are some approaches to this phenomenon and not
all of them are positive to corporate social responsibility. But nevertheless
it is necessary to understand that in modern society where there is a huge
number of mass information and a mussel, the social help, sponsor's support,
deliveries of grants will always go on the benefit not only to society, but as
also to the companies.is important as that social activity is a form of
preservation of a reputation and glory for descendants.
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2. Benedict, A. ( 2007): “Corporate Social Responsibility: Pilot Study” p. 7 http://www.hranb.org/pdf/CorpSocRespSuvey2007.pdf
3. Bowen, H.R. (1999): “CSR: Evolution of a Definitional Construct” Business & Society, Vol. 38: p. 268-295
4. Carroll, A. (2009): “A history of CSR: Concepts and Practices” The Oxford Handbook of CSR, edited by Andrew Crane, Dirk Matten, Abagail McWilliams, Jeremy Moon and Donald Siegel; p. 12 - 17
5. Carroll, A. (1991): “The Pyramid of CSR: Toward the moral management of organizational stakeholders” Business Horizons, Vol. 34, Issue 4: p.39 - 48
6. Colley, J.L. (2003): “Corporate Governance” McGraw-Hill, p. 12 - 20.
7. CSR Programs: Investing in local communities to solve global challenges. <http://csr.cisco.com/pages/csr-programs> (abgerufen 17.06.2014)
8. CSR and Sponsorships (2012): <http://imrpublications.com/Executive-Summary.aspx?sid=22&rid=1> (abgerufen 19.06.2014)
9. European Commission (25 October 2011): “Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions” Brussels, 25.10.2011 COM(2011) 681 final.
10. Explosion on the oil Deepwater Horizon platform (27 September 2011): <http://livebettermagazine.com/article/bps-deepwater-horizon-americas-haunting-catastrophe/> (abgerufen 26.06.2014)
11. Frederick A. (26 April 2011): “The Five Elements of the Best CSR programs” The Forbes Magazine <http://www.forbes.com/sites/csr/2011/04/26/the-five-elements-of-the-best-csr-programs/> (abgerufen 22.06.2014)
12. Friedman, M. (13 September 1970): “The Social Responsibility of Business is to Increase Its Profits” New York Time Magazine, p. 31- 35
13. Friends of the Earth (28 April 2008): “British American Tobacco Report Shows Truth Behind the Greenwash”. <http://www.foe.co.uk/resource/press_releases/british_american_tobacco_r_27042005> (abgerufen 23.06.2014)
. Fukusima: Nuclear Disaster (2011): <http://www.greenpeace.org/international/en/campaigns/nuclear/safety/accidents/Fukushima-nuclear-disaster/> (abgerufen 26.06.2014)
. Green Paper (5 April 2011): “The EU corporate governance framework” Brussels, 05.04.2011 COM(2011) 164 final
16. Holm, R. & Watts, P. (January 2000): “Corporate Social Responsibility: Making Good Business Sense” p.8 - 20.
17. Marquard, B. (6 July 2006): “Theodore Levitt was a Top Marketing Authority at Harvard” The Boston Globe, p. B13
18. Mares, R. (2008): “The Dynamics of Corporate Social Responsibilities” Netherlands, p. 73
19. Nalband A. & Kelabi, S. (2014): “Redesigning Carroll’s CSR Pyramid Model” Journal of Advanced Management Science, Vol. 3 ,N 4: p. 236 - 238
20. Oil catastrophe of New Zealand (2011): <http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10758195> (abgerufen 26.06.2014)
21. Schwartz, M. & Carroll, A. (2003): “CSR: A three-domain approach” Business Ethics Quarterly, Vol. 13, N. 4, p. 503-530.
22. The Bhopal Disaster and its aftermath (2005): <http://www.ehjournal.net/content/4/1/6> (abgerufen 26.06.2014)
23. Watrick, S. & Cochran, P. (2001): “The Evolution of the Corporate Social Performance Model” Academy of management review, Vol 10. P. 758 - 769
24. Wood, D. (2003): “The Planetary Bargain: CSR Matters” Earthscan, p. 14-28
25. Worthy,
J. C. & Levitt, T. (22 April 1959): “Social Responsibility of Business: Two
points of view” Executive seminar in University of Chicago. p. 6-27.
Readings
· Brand Strategy (2007): “10 key things to know about CSR” London
· Bowen, H. R. (1953): “Social Responsibilities of Businessman” New York
· Corporate Social Responsibility: <http://csr.com/about/social-responsibility>
· Mane, H.G. (24 November 2006): “Milton Friedman was Right“, The Wall Street Journal.
Selbstständigkeitserklärung
Hiermit versichere ich, dass ich die vorliegende Arbeit selbstständig verfasst und keine anderen als die angegebenen Quellen und Hilfsmittel benutzt habe, insbesondere keine anderen als die angegebenen Informationen aus dem Internet.
Der Speicherung meiner Seminararbeit zum Zweck der Plagiatsprüfung stimme ich zu. Ich versichere, dass die elektronische Version mit der gedruckten Version inhaltlich übereinstimmt. Mir ist bewusst, dass Plagiarismus zum Nichtbestehen der Arbeit führt.auf der Homepage zum Download bereitgestellten „Formalen Gestaltungshinweise“ habe ich zur Kenntnis genommen., den 03.07.2014 __________________, Datum Unterschrift