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h)disciplinary action: action taken when an employee breaks company rules
i)valuable asset: something belonging to the company that has value
j)to contribute: to give, to help
Work in pairs and put the expressions above under the headings. Discuss why the words have a negative or positive meaning for you.
Positive |
Negative |
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Video on_____________________________________________________________
A. Before you watch each segment, read the questions. Then watch the video and answer the questions.
Segment 1 17.02 – 19.52
1.What type of management style does Stafford Taylor describe?
2.What does he think managers should allow their staff to do?
What do you think are the benefits of letting people take responsibility for their own decisions and problem-solving?
Segment 2 19.52 – 22.19
1.What difficult situation does Percy Barnevik describe that tells you what a company is really like?
2.Which of these does he specifically say to be considered?
a) how to handle or treat people ( )
b)how much money to give them ( )
c)how long they have been with the company ( )
d) |
how to help them get a new job |
( ) |
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e) |
how to try to transfer them to another job within the company |
( |
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f) |
how to retrain or re-educate them to get a job with another company ( |
) |
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3.What sort of managers is needed?
4.According to Stafford Taylor what is a very important role of management?
5.What should not happen to people when they make mistakes?
What are the two difficult situations mentioned here that really put a manager’s skill to the test?
Segment 3 22.20 – 25.05
1.What three motivating factors does Sandra Dawson mention?
2.How do companies benefit from giving their employees more responsibility?
What motivates you or would motivate you most in a job?
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Talking points
B.25.06 – 25.26
How would you manage people to get the best from them?
What responsibilities does management have towards its employees?
How should management deal with difficult issues like reducing the workforce?
Word for word_______________________________________________________
Match the following clips and complete the interviews.
1. 18.49 – 19.52
Stafford Taylor: I think you need to look at the kind of different 1 _______ ______
________, and we have in this country, certainly in the UK, in many businesses still a kind of 2_________ ________ ________ style of management and what I mean by that is that sort of the senior management have through some ultimate wisdom with which they happen to be gifted, decide exactly what’s going to happen throughout the company and they set a series of 3_________ … how the company’s going to move forward. And that these commands then get moved, thrown down the organization and people are then asked to do precisely what they are told to do. as far as is possible, and as far as is practical, you know, we should leave it to our 4 ________ to, you know, to take 5_________ of decisions, ownership of problems, and resolve those problems, and , in the main, they do. I mean certainly in my own organization I recon 98,99% of the people are very 6__________ individuals that will get on and do the job in the proper way.
2. 21.17 – 21.52
Stafford Taylor: The key role of management is to 1__________ their people, and by that I mean it’s to make sure that we 2___________, that we learn from mistakes, that when those mistakes are made that people shouldn’t be sort of disciplined, everybody should be entitled to try out new ideas and 3_________ ________ and we shouldn’t be sort of immediate sort of disciplinary action taken or 4_________. (Er) we should say, ‘Look, we’ve learned from that experience now let us make sure that we make sure that everybody else doesn’t make the same mistake and let’s coach 5_________
_________ across the organization.’
3. 22.00 – 22.19
Percy Barnevik: At the end of the day you should have to have an 1_________ for other people’s way of behaving, their culture. You have to spend time together to really discuss problems. You have to share the same values, you have to reward people who really 2___________ to the group benefit, not just to their own benefit.
4. 22.54 – 23.39
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Sandra Dawson: So how are people going to be motivated? They’re motivated by 1__________ __________ but they’re above all motivated by the possibility for 2__________ and for development. So making sure that you’ve got the motivational package right is the second thing. And then the third thing is the 3___________. If you think about a carpenter, you can have a wonderfully skilled carpenter, he can be highly motivated, but if he doesn’t have very good 4___________ then he won’t do a very good job. So what sort of tools are needed in terms of IT, in terms of manufacturing systems, in terms of management accounting systems? And if you can get the capacity, the motivation and the tools right then you can 5__________ people very very well in an empowered organization.
Business forum_______________________________________________________
Discuss these questions.
1.What responsibilities do employees have towards management?
2.Do you agree with Stafford Taylor’s approach to people making mistakes?
3.Do you have to be a good people manager to be a good manager?
4.Do you think giving people responsibility makes it easier or more difficult to manage them?
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Video 3. Building brands.
Before you watch._____________________________________________________
‘The brand is just a badge. It’s a name.’
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Dick Brown |
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1. Read the title and the quote above and answer the question. |
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What do you think of when you see or hear these brands? |
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Virgin Disney |
Cable & Wireless |
The Body Shop |
Dell |
2. Read the information about the companies and interviewees in this programme.
Virgin Group Ltd.
Virgin is one of Britain’s best known brand names and one of the top 50 in the world. The
Virgin Group’s main business areas are in entertainment (e.g. Virgin megastores), travel (e.g. Virgin Atlantic, Virgin Balloon Flights), finance, lifestyle. Its 200 companies worldwide are tied together by the values of the Virgin brand. These are epitomized by its founder Richard Branson, who still owns or influences the Virgin Group businesses.
Gary Hamel
He has been called ‘the most influential thinker on strategy in the western world’. He created the idea of core competence.
Cable & Wireless
One of the world’s leading providers of integrated communications and a major global carrier of communications traffic. It has customers in 70 countries and is now recognized as a global brand. Dick Brown was CEO from 1996-1999.
Video vocabulary
Match the words in bold to the definitions bellow.
‘We’ve been a company that in the past has a) understated its size and capabilities.’ ‘We give a consistently high quality of b) care to customers…’
‘There is a set of c) values attached to it: quality and value for money, d) innovation, fun, e) challenge, competitiveness.’
‘They were all charging exactly the same f) commission, they were all making very big profits and they weren’t really g) growing the market very quickly.’
‘They have been h) leveraging a competence around their understanding of young people, next generation.’
‘How do you take i) “stodgy” businesses and make them “unstodgy”?’
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Definitions
1.to make something seem less important than it is
2.money paid to someone based on sales
3.to maximize, exploit
4.help, advice, service
5.ideas about what something stands for
6.make it bigger
7.new ideas
8.something difficult that you are determined to achieve
9.uninteresting, dull / interesting
Video on_____________________________________________________________
A. Before you watch each segment, read the questions. Then watch the video and answer the questions.
Segment 1 25.31–28.43
1.What changes have taken place in Cable & Wireless?
2.How many companies are changing their names to Cable & Wireless?
3.What does Dick Brown mean when he says the brand is just a badge?
4.Which of these does he mention as being more important for a company than its brand name?
a) |
its behaviour |
( |
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b) |
its revenues |
( |
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c) |
its character and personality |
( |
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d) |
service levels |
( |
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e) |
its profit |
( |
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f) |
quality of care |
( |
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Do you agree that the brand is just a badge? |
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Segment 2 28.43 –30.38
1. What is most important to Virgin in the way it views itself as a company?
a) the brand ( ) b) the individual business ( ) c) the product ( ) 2. Which of these does Will Whitehorn mention as part of Virgin’s set of values
a) |
quality and value for money |
( |
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e) |
fun |
( |
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b) |
innovation |
( |
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f) |
challenge |
( |
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c) |
tradition |
( |
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g) |
competitiveness |
( |
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d) |
luxury |
( |
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h) |
a different way of doing things |
( |
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3.What business area did Virgin enter and do things differently?
4.What did Virgin do that was very different from all the other companies in this area?
When you think of Virgin, do you think of values Will Whitehorn mentions?