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Finally, there are people in charge. … … … takes care of corporations. they decide how the store should look, lead the buyers and merchandisers in making crucial decisions, and work with investors to create bigger paycheck and better product lines. In a smaller business, however, these jobs are funneled to one person – the … … …, who wears a number of hats during the day in order to keep business up and running.
IX. Translate from Russian into English.
1.Продажа в розницу – это предоставление товаров и услуг потребителю.
2.Розничные торговцы покупают товары напрямую у оптовиков или у производителей. Они получают прибыль от разницы между ценой, которую они платят за товар сами и ценой, по которой они продают товар потребителю.
3.Существует много видов розничных магазинов: это супермаркеты, гипермаркеты, киоски, специализированные магазины и многие другие.
4.В настоящее время, многие люди делают покупки через Интернет.
5.Розничная торговля – одна из самых быстроразвивающихся сфер российской экономики.
6.Розничных торговцев привлекает не только величина российского рынка (более 143 миллиона потребителей), но и его огромный потенциальный рост.
7.Быстрое развитие розничной торговли привлекло большое количество международных компаний на российский рынок.
8.Развитие розничной торговли в России замедлилось во время мирового финансового кризиса.
9.Улучшение экономических условий, поддержка правительства и позитивный настрой потребителя – те факторы, которые смогут оказать положительное влияние на развитие розничной индустрии в стране после мирового финансового кризиса.
10.За последние три года произошёл значительный подъём в фармацевтической промышленности.
11.Наиболее крупной и динамичной сферой в розничной индустрии России является сеть магазинов, торгующих продуктами питания.
12.Первая сеть супермаркетов появилась в Москве в 1994 году, когда был открыт супермаркет «Седьмой Континент».
13.Один из наиболее удачных примеров развития сети супермаркетов в стране – это «Пятёрочка».
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14.В отличие от «Седьмого Континента» «Пятёрочка» - магазин для среднего класса.
15.Прогноз развития розничной индустрии в России включает в себя изучение опыта прошлых лет в данной сфере, настоящего и будущего развития розничного сектора.
16.Эта фирма имеет множество торговых точек по всей стране.
Quiz.
X. Are you ready for retail? Is retailing right for you? Take this Starting a Retail Business Quiz to find out if you have what it takes to open your own shop.
Starting a Retail Business
1.The government has free money for your business.
a)True
b)False
2.Which of the following should you do first?
a)Find a Location
b)Establish Store Policies
c)Choose a Business Legal Structure
3.The customer is always right.
a)True
b)False
4.In which area should a retailer have skills?
a)Sales
b)Accounting
c)Marketing
d)Management
e)All of the above
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5.Which of the following is NOT part of our 10 Steps to Starting a Retail Business?
a)Create a Business Plan
b)Spread the Word
c)Refine a Sales Pitch
6.Which of the following is NOT a retailer?
a)Manufacturer
b)Franchisee
c)Dealer
d)Network Marketer
7.Moving your store will hurt your business.
a)True
b)False
8.Finish this sentence: The best part of being a retailer is ______________
a)meeting difficult customers.
b)January sales figures.
c)you get to set all the rules.
d)bounced checks.
9.Which of the following is a common reason people don't start a business?
a)Complicated Tax Laws
b)Lack of Money
c)Family Pressure
10.A franchisee builds the business from the ground up.
a)True
b)False
Keys
1. The correct answer is "b". Television commercials, website ads and general false information has distorted the half-truth in this statement. There are grants available from the government for particular projects but these are generally for non-
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profits and educational business, not for individuals who will use the proceeds to start their own retail business.
2.The correct answer is "c". The dream of owning your own retail business can easily become a reality. It may take a lot of initial work, but with the right planning anyone can achieve their goals.
3.The correct answer is "b". No, the customer is not always right. Sometimes the customer is quite wrong. Customers make honest mistakes and sometimes they want something for nothing. While the customer isn't always right, it's our job as retailers to make them feel like they are always important.
4.The correct answer is "e". Retail owners wear many hats. They are expected to play the role of manager, market researcher, accountant, and even receptionist.
5.The correct answer is "b". The dream of owning your own retail business can easily become a reality. It may take a lot of initial work, but with the right planning anyone can achieve their goals.
6.The correct answer is "a". Entrepreneurs have many forms of retail business ownership available to them. Each business model has its own advantages, disadvantages, support and style.
7.The correct answer is "b". Relocating a business can be expensive and possibly disruptive, but with some planning it can be the best thing for your bottom line. Start early and make a checklist to keep the move organized. Be sure to plan your relocation marketing focus around retaining your existing customers, as well as making new customers in the new location.
8.The correct answer is "c".
9.The correct answer is "b". There are so many risks involved in beginning a business that fears generally overtake the thoughts of success. By understanding what keeps people from becoming their own boss, we can work on overcoming those obstacles.
10.The correct answer is "b". An independent retailer is one who builds his/her business from the ground up. From the business planning stage to opening day, the independent retail owner does it all. He/she may hire consultants, staff and others to assist in the business endeavor. The opportunities are endless.
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Presentation
XI. Choose a country and describe its retail industry. You may use the following points in your answer:
Retail industry sectors (department stores, discount stores, off-price retailers, apparel, consumer electronics, office supplies, pharmaceuticals, home products, sporting goods, footwear, jewelry)
Retail industry trends (impact of the chains, increasing importance of e- commerce, product cycles, purchase on credit)
Importance of retail sales and unemployment Retail sales and companies profits.