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Vocabulary
I. Give English equivalents.
Производитель, появляться, розничный торговец, быстрый экономический рост, оптовик, не имеющий прецедентов, доход, потребитель, торговая точка, розничный магазин, участник, расширять, покупать, предвидеть, среднегодовой темп роста стоимости инвестиций, измеренный в сложных процентах, товары для богатой части населения, склад, мировой финансовый кризис, столица (крупный город), доверие потребителя, расходы потребителя, стимулировать траты потребителя, восстанавливать, аптека, предложение, иностранные инвесторы, акционер, компания с ограниченной ответственностью, публичная продажа акций компании, отечественная торговая марка, зарубежная торговая марка, гарантировать успех.
II. Give Russian equivalents.
Retailer, manufacturer, wholesaler, retail outlet, department store, TV shopping channels, mail-order catalogues, self-service shop, reputation for quality, reasonable prices, chain store, door-to-door sales, electronic commerce, to purchase, range of products, sales assistant, retail environment, economic growth, high consumer spending, international players, foreign chains, global financial crisis, low consumer confidence, to push consumer spending, positive consumer outlook, to recover, retail sector, health and beauty outlet, to expand, pharmaceutical sector, overall value, to attract investors, annual increase, shareholder, purchasing power, spending pattern, domestic brand, foreign brand, to ensure success.
III. Fill in a preposition where necessary.
1.There are many advantages … buying … the Internet.
2.Retailers continue to be attracted … the size of the Russian market and … its potential growth.”
3.Russia is the second most attractive destination … retail after India, thanks to its rapid economic growth and favorable policy framework
4.Retailers buy goods directly … the manufacturer or … a wholesaler.
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5.However the retail industry witnessed negative growth during 2009 due … after impact … global financial crisis and slowing economy which led … low consumer confidence and contraction … consumer expenditure.
6.Retailers make their income … the margin … the price they pay … the goods and the price they sell goods … … the consumer.
7.The shareholders of the supermarket chain Pyaterochka. are two limited liability companies and the EBRD, which has invested over $40 million … the company.
8.Retail sales in Russia grew … the CAGR … almost 25% during2004-2008.
9.The rapid development … retail trade and high consumer spending has attracted large number of international players … Russia.
10.The improving economic conditions, government support to push consumer spending and positive consumer outlook will help industry to recover …. the lost momentum.
11.The retail pharmaceutical market’s overall value increased … 62 percent from 2000 to 2003.
12.Russian Retail Industry Forecast to 2013 covers the past, current and future performance … the industry and identifies the factors responsible … the growth of the industry.
IV. Match up these words to make common collocations. Translate them.
1) economic |
a) outlet |
2) to provide |
b) expenditure |
3) external |
c) liability |
4) financial |
d) goods and services |
5) purchasing |
e) brand |
6) a retail |
f) growth |
7) domestic |
g) power |
8) door-to-door |
h) crisis |
9) limited |
i) investors |
10) consumer |
j) sales |
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V. Make as many as possible word-combinations with the word “retail”, translate them.
Chain, industry, market, outlet, environment, sector, company, trade, price, to sell, sales.
VI. Fill in the blanks with the most appropriate terms from the list.
vital |
insure |
retailer |
prices |
placement |
wholesaler |
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take place |
charge |
channel of distribution |
price leader |
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The most common ____________ is manufacturer → wholesaler →__________→ consumer. Distribution can, however, ____________ through slightly modified channels. For example, products are sometimes sold directly by the __________ or the manufacturer, rather than by the retailer. Generally, wholesalers __________ lower
__________ than retailers and sell in larger quantities. Together, these channels of distribution play a __________ role in the __________ element of marketing.
VII. Choose the correct answer:
1.Customers can buy products directly from:
a)retailer
b)the manufacturer
c)a wholesaler
2.Retail is …
a)the place where customers can purchase goods
b)the sale of the goods from a fixed location in small or individual lots or for direct consumption
c)the sale of goods to anyone other than a standard consumer.
3.Retail outlet is …
a)a group of shops owned by the same company
b)a very large supermarket
c)the place where customers can purchase goods
4.Specialist retailer is …
a)a shop which only sells one type of product
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b)a large self-service shop selling food and drink
c)a large shop with many departments or sections
5.We have less consumer protection when we buy from:
a)the shop
b)by mail order
c)on the Internet
6.A large number of international companies have been attracted to Russia due to:
a)high consumer spending
b)rapid development of retail trade
c)potential economic growth
7.One of the fast-growing retail sectors in Russia is …
a)the pharmaceutical sector
b)cosmetics/toiletries sectors
c)food industry
d)all of the above
8.The forecast of the development of the retail industry in Russia is …
a)positive
b)unpredicted
c)negative
VIII. Jobs in retail. Here is the list of possible jobs in retail industry. Read it.
a)retail security officer
b)retail stocker
c)retail corporate management
d)retail buyers
e)retail cleaning and maintenance
f)retail sales clerk
g)retail store owner
h)retail warehouse workers
i)retail cashier
j)retail human resources and finance
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k)retail store manager
l)retail loss prevention
m)retail merchandisers
What functions do people working in these fields perform?
Complete the following text using all kinds of retail jobs from the list above.
Retail jobs are not just about unlocking dressing rooms and stocking shelves. Although sales is a huge part of the retail industry, there tons of people working behind the scenes to keep employees, customers and investors happy.
When looking at retail jobs, you can divide them into three categories: store upkeep, product handling, and administration. Within each category there are many jobs. Think about the life of a single product to understand how the jobs come into play: Let’s say the product in question is a vacuum cleaner.
The product is manufactured and then shipped to a warehouse. Thus, the first jobs in the life of the vacuum cleaner are the … … … .
…… constantly review all of the products in the market and sign off on those they think will work for their store. A … , for example, will pick the vacuum cleaner from the warehouse, and the items in bulk will be shipped to the store.
At the store … … look at the vacuum cleaner available, price them and determine the best ways to display each product in the department for maximum sales.
At this point you, the consumer, interact with the product for the first time. … …
…will help you choose the perfect vacuum cleaner, and then a … … will ring up a purchase and take your money. … … … oversee their work and are available for anyone who has additional questions.
At night … … ensure that the shelves are full by replacing the vacuum cleaner you purchased and … … … … crews come through to make sure that the store itself looks nice for customers the next day. in addition, many stores employ … … … to keep the products safe.
…… … employees will review, after a certain period, how the vacuum cleaner is selling. They’ll look at the sales figures and compare them to competitors or like products before making recommendations on whether or not to order more or to change the merchandising.
Of course, there will also be employees to help take care of employees. … … … …
…departments will ensure that paychecks go out on time, benefits are received, schedules are maintained, and so forth.