Статья: Факторы, влияющие на время чтения и дочитываемость материалов онлайн-медиа (кейс Lady.mail.ru)

Внимание! Если размещение файла нарушает Ваши авторские права, то обязательно сообщите нам

21. Mersey R. D., Malthouse E. C., Calder B. J. (2010) Engagement with Online Media. Journal of Media Business Studies 7 (2): 39--56.

22. Morita M., Shinoda Y. (1994) Information Filtering based on user behavior analysis and best match text retrieval. Conference Paper. In SIGIR'94: Proceedings of the Seventeenth Annual International ACM-SIGIR Conference of Research and Development in Information Retrieval, organir School of Information Science. Japan Advanced Institute of Science and Technology. Japan. Pp. 272-281.

23. Napoli P M. (2011) Audience evolution: New technologies and the transformation of media audiences. New York.

24. O'Brien H. L., Toms E. G. (2008) What is user engagement? A conceptual framework for defining user engagement with technology. Journal of the American Society for Information Science and Technology 59 (6): 938--955.

25. Ray S., Kim S. S., Morris J. G. (2014) The central role of engagement in online communities. Information Systems Research 25 (3): 528--546.

26. Russell M. G. (2009) A Call for Creativity in New Metrics for Liquid Media. Journal of Interactive Advertising 9 (2): 44--61.

27. Notes

28. Carr C. (2016) Define the Jargon: Audience Engagement. Parse.ly blog, 15 Nov.

29. Dannye Similarweb.com [Data from Similarweb.com].

30. Davies P. (2013) Medium's Metric That Matters: Total Time Reading. Data Lab, 21 Nov.

31. Dnevnikovoe issledovanie Mediaproektov Mail.ru i UX-laboratorii Mail.ru «Modeli mediapotrebleniya. Chto lyudi chitayut, pochemu, kogda i kak». UX-labo- ratoriya Mail.ru Group [A Diary Study of Mail.ru Media Projects and Mail.ru UX Laboratory “Models of Media Consumption. What People Read, Why, When and How”. UX Laboratory of Mail.ru Group] (2017) Moscow.

32. Egorova N., Dyuzharden N., Sidorova O. (2017) Kak chitayut media v Ros- sii [How People Read the Media in Russia]. «Mediator» -- cervis redaktsionnoy analitiki, 19 May.

33. Il'yakhov M. (2015) Zagolovki i koe-chto o rabote gazetchikov. Rassylka Glavreda [Headlines and Something About Newspapermen's Work]. August.

34. Khabibrakhimov A. (2017) «Yandeks.Dzen» stal uchityvat' dochityvae- most' i vremya chteniya vmesto prosmotrov pri monetizatsii kanalov [Yandex. Dzen Started to Consider Scroll Depth and Reading Time Instead of Viewings in Channel Monetization]. Vc.ru, 18 December.

35. Lassoued M.H. (2016) The Benefits of Tracking Page Scroll Depth. Analytics & ROI Analysis, Conversion Optimization. Searchenginepeople, 29 June.

36. Lewinson E. (2019) Explaining Feature Importance by example of a Random Forest.

37. Lindqvist G. (2015) How Much Do People Read on Their Phones? Data Lab. 8 October.

38. Meyerson E. (2012) YouTube Now: Why W Focus on Watch Time. YouTube Creator Blog, 10 Aug.

39. Napoli P M. (2010) Measuring New Audiences. Graduate School of Business. New York: Fordham University.

40. Novyy dizayn gazety RBK. Glavnoe [New Design of the RBC Newspaper. The Main Things] (2019) RBK, 11 February.

41. Manjoo F. (2013) You Won't Finish This Article: Why People Online Don't Read to the End. Slate, 6 June.

42. Mishnova M. (2014) Kak Chartbeat uluchshaet mediasayty (na primere AiF) [How Chartbeat Improves Media Sites (the case of AiF)]. Roem.ru, 17 Nov.

43. Outing S., Ruel L. (2004) What We Saw Through their Eyes. Eyetrack III. The Poynter Institute, the Estlow Center for Journalism & New Media, Eyetools.

44. Paran'ko S. (2015) Pochemu vazhna vovlechennost' dlya kontentnykh proek- tov [Why Engagement Is Important for Content Projects]. Vc.ru 30 Sept.

45. Paran'ko S., Stetsovskiy M., Sidorova O., Serebriyan B. (2015) «Okno vni- maniya»: skol'ko u vas chitatel'skogo vremeni. Posetitel' ^ chitatel'. Chto delat' media [“Attention Window”: How Much Time You Have as a Reader. Visitor ^ Reader. What Should the Media Do]. 19 June.

46. Paran'ko S., Stetsovskiy M., Sidorova O., Serebriyan B. (2015) Redaktsion- nye metriki Mail.ru: kak my otsenivaem rabotu redaktsii. Posetitel' ^ chitatel'. Chto delat' media [Mail.ru Editorial Metrics: How We Assess the Newsroom's Work. Visitor ^ Reader. What Should the Media Do]. 13 Aug.

47. Sall M. (2013) The Optimal Post is 7 Minutes. Data Lab, 2 December.

48. Sail M. (2016) Twitter Sundays, Facebook Wednesdays, and Reddit Fridays: When People Read on the Internet. Data Lab. 3 March.

49. Vykhodchenko O. (2016) 5 sekretov khoroshego zagolovka [Five Secrets of a Good Headline]. 13 Jan.

Источник: https://otherreferats.allbest.ru/download/1254330/