Материал: 4354
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decentralization – dividing an organization into decision-making units that are not centrally controlled
division – one of the parts into which a large organization is divided autonomous – independent and able to make their own decisions
to simulate – to have features or qualities that are similar to a particular substance to set up – to start something such as a business, organization, or institution
to establish – to make something start to exist or start to happen; to start an organization or a company
inherent – basic or essential
Discussion
1.What kind of organization do you want to work for? In which department?
2.Do you think it will later be possible to change departments?
3.What do you think your position will be?
4.Do you expect to have one immediate boss, to work for more than one superior or to be part of the team?
5.What will you be responsible for?
Vocabulary
I. Give English equivalents.
Власть, полномочие; следующий один за другим; подчинённый; руководитель, начальник; непосредственный, ближайший; иерархия; докладывать, сообщать что-либо кому-либо; выполнять; принимать решение; постоянный; несовместимый; поощрять, одобрять; приписывать что-либо комулибо; подразделение; следовательно, в результате; учреждать; моделировать, воспроизводить; свойственный; быть ответственным за что-либо; филиал; головная компания; финансовая информация; обеспечение; страдать от чеголибо; мгновенный; расширять компанию; запускать, начинать; исключительно; руководить, управлять компанией; подозревать; конкурентоспособный; парфюмерия; роскошный; сложный.
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II. Give Russian equivalents.
Superior, subordinate, competitive, to be responsible for smth., to set up, incompatible goals, to launch, holding company, to report to smb., provision, to establish, division, decentralization, complicated, line authority, to run a company, to make decision, hierarchy.
III. Look at this list of words. Match pairs of words, as in the example, to make the expressions defined below.
sales |
annual |
company |
development |
office |
human |
research |
marketing |
resources |
managing |
director |
public |
head |
parent |
department |
relations |
1)department in charge of finding new ideas research + development = Research and Development
2)a person in charge of a company
___________________________________________
3)a firm which owns subsidiaries
___________________________________________
4)a department in charge of finding and increasing the number of customers
___________________________________________
5)department in charge of recruitment, training and personnel
___________________________________________
6)the administrative and central building of a company
___________________________________________
7)the total sales of a company for a year
___________________________________________
8)the department of a company which is in charge of external communication
___________________________________________
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IV. Each department has its own goals. Classify the following strategies according to which departments (finance, marketing or production) would probably favour them.
1)a factory working at full capacity
2)a large advertising budget
3)a standard product without optional features
4)a strong cash balance
5)a strong market share for new products
6)generous credit facilities for customers
7)large inventories to make sure that products are available
8)low research and development spending
9)machines that give the possibility of making various different products
10)self-financing
V. Match up the words on the left with the definition on the right.
1) autonomous |
a) a system of authority with different levels, one above the |
|
other |
2) decentralization |
b) a specific activity in a company, e.g. production, finance |
3) function |
c) independent, able to take decisions without consulting a |
|
higher authority |
4) hierarchy |
d) people working under someone else in a hierarchy |
5) line authority |
e) dividing an organization into decision-making units that |
|
are not centrally controlled |
6) report to |
f) the power to give instructions to people at the level below |
|
in the chain of command |
7) subordinates |
g) to be responsible to someone and to take instructions |
|
from him or her |
8) subsidiary |
h) a large company that has offices, shops, or factories in |
|
several countries |
9) parent company |
i) a company that is owned by a larger company |
10) multinational |
j) a company or organization that owns or controls a smaller |
|
company or organization of the same type |
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VI. Fill in a preposition where necessary.
1.People are usually more concerned … the success … their department than that
…the company, so there are permanent battles between, … example, finance and marketing, which have incompatible goals.
2.Businesses that can’t be divided … autonomous divisions … their own markets can simulate decentralization, setting up divisions that deal … each other using internally determined transfer prices.
3.An inherent problem … hierarchies is that people … lower levels are unable to make important decisions, but have to pass on responsibility … their boss.
4.One solution … this is matrix management, … which people report … more than one superior.
5.A product manager … an idea might be able to deal directly … managers who are responsible … a certain market segment.
6.Teams are often not very good … decision-making, and they run … the risk … relational problems, unless they are small and have a lot of self-discipline.
7.In fact teams still require a definite leader, … whom their success probably depends.
8.The company is focusing … the expansion … its Eastern European subsidiary.
9.Due … expansion we are looking … a Finance Manager … film finance experience and the ability to work … pressure.
10.We believe … equality … opportunities and employ people solely … the basis
…their abilities.
11.More and more people are suffering … asthma.
12.This company is currently developing a new drug ... asthma. They hope to make a healthy profit … this drug.
13.It provides access … high-speed Internet.
14.LVMH specializes … luxury products and operates … a number … sectors.
15.We can’t reply … all applicants, however shortlisted candidates will be contacted … 4 weeks … the closing date.
VII. Complete the text with words from the box. The clues in brackets will help you.
product |
takeover |
subsidiary |
market leader |
research center |
turnover |
division |
brands |
customers |
market share |
production sites acquisition |
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PERRIER VITTEL
Perrier Vittel is a … (a company controlled by a holding company) of the Nestlé Group. It has millions of … (a person who buys goods or services from a shop or business) all over the world. It’s the water … (section of an organization, with responsibility for a particular area of activity) of the group and has many famous … (a type of product manufactured by a particular company under a particular name) such as San Pellegrino, Contrex, Panna and Aquarel. There are sixty-seven … (a factory or a plant) producing billions of liters of bottled water. The main … (a center engaged in research) is in Lausanne and there is a network of seventeen other centers on four continents employing 2,500 staff. This research helps produce safe and affordable water for everybody.
A recent new … (an article or substance that is manufactured or refined for sale) is
Nestlé Pure Life. The company bottles this water locally in developing countries such as Pakistan and Brazil.
Nestlé’s interest in water began in 1969 with the … (the buying or obtaining of assets or objects) of 30% of Vittel. After the … (an act of assuming control of something, especially the buying out of one company by another) of Perrier in 1992 the new company Perrier-Vittel became a major part of Nestlé Group. Today water sales represent 8,8% of the group’s … (the amount of money taken by a business in a particular period). The group is the international … (the company selling the largest quantity of a particular product) for the bottled water with a 15% … (the portion of a market controlled by a particular company or product). A new CEO, Frist van Dijk took over in 2000 and he aims to keep Perrier-Vittel at the front of the bottled water market in both sales and technology.
(Business Basics)
VIII. Translate from Russian into English.
1.Международные организации имеют сложную структуру, поскольку они ведут деловую деятельность сразу в нескольких странах.
2.Эта компания предоставляет средствам массовой информации финансовую информацию и новости.
3.Мы выполняем свои обещания.
4.Руководство компании Granada Film поместило в газету объявление о найме на работу начальника финансового отдела.