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5.Филиал компании намеревается объявить о наборе выпускников для участия в 6-месячной обучающей программе.

6.Кандидат на данную вакансию должен соответствовать следующим требованиям: высшее образование по специальности «Мировая экономика», наличие опыта работы, коммуникабельность, креативное мышление, широкий круг интересов.

7.Чтобы оставаться конкурентоспособными, большинство промышленных компаний сокращают расходы на производство новой продукции.

8.DHL – международный экспресс перевозчик, в задачи которого входит доставка документов и ценных бумаг.

9.Компания, специализирующаяся на продаже товаров всемирно известных брендов, запустила новую рекламную кампанию. У этой компании огромное будущее.

10.Я подозреваю, что он не знает, как расшифровывается это название –

LVMH.

11.Люди, пользующиеся Интернетом, хотят получать информацию мгновенно, поэтому высокоскоростной Интернет пользуется огромной популярностью.

12.Я хочу расширить свой бизнес и открыть магазин по продаже парфюмерии и косметики.

13.Сотрудники производственного отдела заботятся больше об успехе своего отдела, чем об успехе всей компании, поэтому у них постоянные проблемы с руководством.

14.В 1920 году General Motors был разделён на несколько отдельных подразделений. Это впоследствии поспособствовало эффективной деятельности компании.

15.Мой непосредственный начальник настаивает на том, чтобы я был ответственным за этот проект и лишь сообщал ему о результатах.

16.Незадолго до начала Первой мировой войны француз Генри Фэйол организовал угледобывающее предприятие, исходя из функций, которые оно должно было выполнять.

17.Огромный её недостаток в том, что она ставит перед собой несовместимые цели.

18.Мой подчинённый составил окончательный список кандидатов на вакансию, которых пригласят на собеседование.

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19.Одна из возможностей полной автономности – это создание временной рабочей группы или команды, которая работает полностью над одним проектом

ипосле его успешного завершения она расформировывается.

20.Проблема, свойственная работе в команде, – это наличие явного лидера, от которого возможно будет зависеть успех всей команды.

Communicative skills

IX. There is an example of part of a company organization chart. Describe it.

The most common verbs for describing structure are:

Other verbs frequently used to describe company organization include:

to be in charge of to assist

to report to

to be responsible for to support

Look at the following organization chart and describe it using structures which are mentioned above.

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Board of Directors with a Chairman (GB) or President (US)

Managing Director (GB)

or

Chief Executive Officer (US)

X. Think about a department you would like to work in. Draw an organization chart for it. Give a short presentation about your department.

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UNIT 4. TROUBLESHOOTING

Pre-reading activities

1.What kind decision-maker are you? Are you logical, or do you prefer to trust your

‘gut’ or instinct?

2.Are you sometimes impulsive?

3.How often do you change your mind?

4.How is the way you make decisions different in your work or your private life?

Reading

DECISIONS, DECISIONS …

Making the right decisions is the key to success in business. They are the day-to- day decisions that need to be resolved quickly; these often involve an element of troubleshooting. Next, there are the medium-term tactical decisions that will govern the weeks and months ahead. This could be the organization and execution of the launch of a marketing campaign for a new product. Finally, there are the long-term strategic decisions where the managers have to think about the longer-term future of their business. This could be how to position itself in the market place, which products and services to develop, etc. It could also involve deciding whether to merge with or acquire a competitor, enter into a new and unknown market, or indeed to withdraw from a sector of activity. A number of tools are available to help people come to the right decision.

Some business thinkers believe in a rational framework for decision-making. The Kepner-Tregoe model which works on the basis of if you choose something you, by definition, reject something else. A decision statement is formulated that states what decision needs to be made. Then it uses a system where lists of ‘musts’ and ‘wants’ are drawn up and given a numerical value and a weighting. Only the ones with the highest results are taken into consideration in the next round of decision-making. In their turns, alternatives are generated and evaluated. If an alternative can not satisfy the ‘musts’ then it is eliminated from further consideration. Its strongly logical approach is the opposite of managerial ‘hunch’ or ‘gut feeling’. The danger is that the decision-maker can be drowned by a sea of data and that it can lead to ‘paralysis of

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analysis’. A wide-ranging international survey by Reuters discovered that over four managers in ten felt that the decision-making process was too slow because of this.

Two tools that may help planners with the broader picture are the Boston Matrix and SWOT analysis. Originally devised by the Boston Consulting Group, the Boston Matrix separates products into cash cows, problem children, rising stars, and dogs. The cash cows are highly profitable, well-established products that generate important income for the business. Stars are the new products that have yet to reach maturity, but that are nevertheless gaining market share. Problem children have a big question mark hovering over them. They are new projects that could either prove themselves or simply fail to take off. Dogs are products that are near the end of their life circle. They have probably gone too far to be re-launched and are either divested or allowed to fade away. This simple technique allows firms to see at a glance the range and health of their product portfolio. Although arguments can arise about which part of the matrix the product fall into, it is a useful planning tool for deciding what to do next and what investment decisions to make.

SWOT analysis is a technique that evaluates the strengths, weaknesses, opportunities, and threats an organization faces in its broader business environment. Strengths and weaknesses say what the firm is good or bad at, while opportunities ask managers to think about where the company should be going next. Threats, of course, look at the dangers posed by competition, both domestic and foreign, changes in technology, or fashion that could affect the firm.

In situations when new and creative solutions to problems are needed, organizations may brainstorm. Brainstorming consists of people throwing out ideas more or less spontaneously without any comment or evaluation / criticism by other members of the group. Hierarchies are temporarily forgotten and at the initial stage, all ideas are equal, whether they come from a subordinate or a senior member of the group. This system allows for all members to contribute freely and encourages creativity as one idea feeds into another.

(Business Result)

Vocabulary notes:

troubleshooting – solving serious problems for a company or other organization to govern – to conduct the policy, actions, and affairs of (a state, organization, or

people) with authority

to launch – to introduce a new product to the public for the first time to merge – to combine to form a single entity