profits. Few business plans correctly anticipate how much money and time will be required.
Avoid language or explanations that are difficult to understand. Don't depend entirely on the uniqueness of your business or even a
patented invention. Success comes to those who start businesses with great economics and not necessarily great inventions.
Does Your Plan Include the Following Necessary Factors
A Sound Business Concept: The single most common mistake made by entrepreneurs is not selecting the right business initially. The best way to learn about your prospective business is to work for someone else in that business before beginning your own.
A Healthy, Growing and Stable Industry: Remember that some of the great inventions of all time, like airplanes and cars, did not result in economic benefit for many of those who tried to exploit these great advances. Success comes to those who find businesses with great economics and not necessarily great inventions or advances to mankind.
Capable Management: Look for people you like and admire, who have good ethical values, have complementary skills and are smarter than you. Define your unique ability and seek out others who turn your weaknesses into strengths.
Able Financial Control: You will learn later the importance of becoming qualified in accounting, computer software and cash flow management. Most entrepreneurs do not come from accounting backgrounds and must go back to school to learn these skills.
Financial Management Skills: Build a qualified team to evaluate the best options for utilizing retained earnings.
A Mind set to Anticipate Change: Don't commit yourself too early. Your first plan should be written in pencil, not in ink. Keep a fluid mind set and be aggressive in making revisions.
Include Plans for Conducting Business Online: Consumer and busi- ness-to-business online sales are set to expand exponentially in the coming decade, and small retailers can reach an ever-increasing pool of customers.
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Task 3. Read the following sentences. Which ones are true and which ones are false?
1)Preparing a business plan is important for any business.
2)A business plan always ensures the success of a business.
3)One should not use a business plan to solicit advice from experts.
4)It is necessary to modify the plan from time to time.
5)Success comes to those who start businesses with great inventions.
6)Becoming qualified in accounting is essential for entrepreneurs.
7)An entrepreneur should try to build a qualified team.
Task 4. Find synonyms and antonyms for the following words in the text. The words are given in the same order as in the text:
SYNONYMS |
ANTONYMS |
aim |
to destroy |
to ask for smth |
failure |
to change |
debtor |
to demand |
to hide |
to choose |
strength |
to use |
to exclude |
buyer |
wholesaler |
Task 5. Match the following words from the text with their definitions:
1) long-term |
a) to make up for; balance |
2) consumer |
b) which is (at) the beginning |
3) to offset |
c) money gained by trade or busi- |
|
ness |
4) profit |
d) (concerning) a long period of |
|
time: (for or in) the distant future |
5) appropriate |
e) a course of action, especially in |
|
business, of which the result is |
|
uncertain and there is a risk of loss |
|
or failure as well as a chance of |
|
gain or success |
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6) venture |
f) a person who buys and uses |
|
goods and services |
7) initial |
g) correct or suitable for a particular |
|
situation or occasion |
Task 6. Complete the sentences using the words from the text in the correct form: concept, to miscalculate, invaluable, to predict, financial, value, to increase.
1.I missed the train because I`d … the time it would take me to reach the station.
2.Mr Briggs is our … adviser.
3.They have … the price of oil by almost 15 %.
4.I paid him £50 for the painting, but its market … must be at least £500.
5.It is difficult to grasp the … of infinite space.
6.The economists … an increase in the rate of inflation.
7.His advice has been … to the success of the project.
Task 7. Use the verbs in brackets in the appropriate tense: Past Simple, Past Continuous, Past Perfect or Past Perfect Continuous.
See Appendix 1, 2, 3 and 4.
1.His career … (to be) a real success story; from office boy to millionaire in five years.
2.The company … (to conduct) a survey to find out local reaction to the leisure centre before the construction started.
3.Because of continual price increases, the value of the pound … (to fall) last year.
4.The management … (to try) to develop a long-term plan when he joined the company.
5.They … (to talk) to a prospective buyer for the house for three hours before he made a decision.
6.It cost $50 in the stores, but the wholesale price … (to be) $35.
7.The school … (to be) only open for six months, so it was hard to evaluate its success.
8.He … (try) to calculate the likely effects on revenues of a big drop in the
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oil price when his boss called.
Task 8. Translate the following text into English using the dictionary:
Бизнесмены и предприниматели
Бизнесмен – это тот, кто работает в своем собственном бизнесе или в качестве менеджера в организации.
Предприниматель – это тот, кто начинает или основывает свою собственную компанию, беря на себя все риски, связанные с этим. Предприниматель может основать серию компаний или стартапов. Некоторые предприниматели оставляют свои компании, иногда для того, чтобы основать больше компаний. Другие могут остаться и развивать свой бизнес.
Большая компания, которой в основном владеет один человек или семья называется бизнесимперией. Успешные бизнесмены,
особенно главы больших организаций. Называются бизнес-лидерами,
а на языке журналистов капитанами индустрии.
Вопрос о том, рождаются ли такие люди с лидерскими навыками или их можно приобрести является предметом частых дискуссий.
Люди, возглавляющие большие бизнес-империи называются, особенно в среде журналистов, магнатами, могулами или тайкунами. Эти слова часто употребляются в следующих комбинациях:
медиа |
|
пресс |
магнат |
судоходства |
|
нефтяной |
|
кино |
|
медиа |
могул |
судоходства |
|
недвижимости |
|
программного обеспечения |
тайкун |
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UNIT 15. BUSINESS ETHICS
Task 1. Match the following English words and phrases with their Russian equivalents:
1) to conduct |
a) добровольно |
2) to define |
b) предварительное |
|
предупреждение |
3) laundered money |
c) проводить |
4) to violate the rules |
d) определять |
5) an advance notice |
e) отозвать( продукцию) |
6) ethical performance |
f) проглотить |
7) voluntarily |
g) нарушить правила |
8) to withdraw |
h) отмытые деньги |
9) to recall |
i) этическое поведение |
10) to swallow |
j) изымать |
Task 2.. Read the text to find the answers to the following questions.
1.What is ethics?
2.What does ethics deal with?
3.What is business ethics?
4.What are the common examples of unethical behavior in business?
5.Do you know any companies that are famous for their ethical behavior?
6.Do you choose to buy from them because of this?
7.What does the society expect from business?
Business Ethics
Ethics is a set of rules that define the right and wrong conduct. These ethical rules tell us when our behavior is acceptable and when it is disapproved and considered to be wrong. Ethics deals with fundamental human relationships.
Business ethics is not a special set of ethical rules different from ethics in general and applicable only to a business. Business ethics is the
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